最近ㄚ琪在研读谢灵运的古诗选辑来帮助自己的文案写作能力可以提升,当然不是只有古诗选辑而已,还有其他的好书,工作达人如何培养出藉着写部落格来创业,今天将在这里全都露,当然我们也整合了Darren Rowse在Essential Books for Bloggers这里所列的书籍,我会列出中文的书籍,如果没有则以原文书显示。
当然这些书籍我认为不必须是部落格的主题,但可以是帮助部落课提升他们写部落格任何方面的能力,所以列表中的主题就相当广泛,甚至还涵盖了行销、创造性思维、网站开发、其他的商业主题以及一些部落格特定的书籍,ㄚ琪会试着把它们分类 – 然然我不知道所有的书籍,如果我的分类还不够好的话尚请见谅,所有的书籍都会连到博客来或是亚马逊(Amazon)的联盟连结。
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部落格写作
- 部落格行销:百万顾客同步发声,开启双向沟通的新消费时代
- 商业裸体革命
- 天王部落客教你把粉丝变成钱:简单60招,复制网路赚钱平台
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
- Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
- Blogwild!: A Guide for Small Business Blogging
- Blogging for Business: Everything You Need to Know and Why You Should Care
- Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
- Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash
文案写作
- 文案大师教你精准劝败术:第一次行销写作,你如何找出热卖语感与动人用字?
- 增加19倍销售的广告创意法
- 奥格威谈广告
- 说故事的力量:激励、影响与说服的最佳工具(修订版)
- 为什么会说故事的人,赚的比较多? :说故事的能力,决定你是否拥有百万年薪
- Zen in the Art of Writing
- Write It Right: The Ground Rules for Self-Editing Like the Pros
- 1000 Most Important Words
- Line by Line: How to Edit Your Own Writing
- On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (On Writing Well)
- Rules for Writers
- Choose the Right Word: Second Edition
- Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
- Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records
- The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and Expanded
- Hot Text: Web Writing that Works
- Tested Advertising Methods
- Ogilvy on Advertising
- The Story Factor
商业
- 孙子兵法:世界第一兵书
- 顾客也疯狂
- 别自个儿用餐─人脉达人的31则备忘录
- 长尾理论 – 打破80/20法则,获利无限延伸 (最新增订版)
- 创业这条路:掌握成功关键,勇闯创业路必须知道的“方法”与“心法”!
- 破茧而出
- 一小时的思考技术
- The Art of War: The oldest military treatise in the world
- Raving Fans: A Revolutionary Approach To Customer Service
- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
- The Long Tail: Why the Future of Business Is Selling Less of More
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
- The Cluetrain Manifesto: The End of Business as Usual
- Power of An Hour: Business and Life Mastery in One Hour A Week
- An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths
市场行销
- 行销人是大骗子
- 销售之神的12 1/2真理
- 紫牛
- 愿者上钩
- 等待猫吠∶怎样说服越来越精明的消费者
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- The Little Red Book of Selling: 12.5 Principles of Sales Greatness
- Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- Lovemarks: The Future Beyond Brands
- Purple Cow: Transform Your Business by Being Remarkable
- Gonzo Marketing: Winning Through Worst Practices
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
- Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
- Advertising Headlines That Make You Rich
创造性思维
- 严肃的创造力:运用水平思考法获得创意
- 创作,是心灵疗愈的旅程
- 创意思考玩具库──新世纪增订版
- 创意,从无到有(中英对照╳创意插图)
- 6顶思考帽:增进思考成效的6种魔法
- Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
- Lateral Thinking: Creativity Step by Step (Perennial Library)
- Artist’s Way: A Spiritual Path to Higher Creativity
- Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
- A Technique for Producing Ideas (Advertising Age Classics Library)
- Six Thinking Hats
其它
- 创意阶层的崛起
- 搞定!2分钟轻松管理工作与生活
- 你误解了我的意思:正确解读不同的谈话风格
- 了解全球化
- 未来大赢家 : 如何在动静之间求胜
- 开机:电视,电脑,电玩占据生命,怎么办?
- 苹果橘子经济学【扩充.修订纪念版】
- 英文写作风格的要素(全新译本)
- 学会思考,你赢定了!:45个让你站稳立场的论证法则
- 影响力:让人乖乖听话的说服术
- 如何设计好网站:Dont Make Me Think
- 引爆趋势:小改变如何引发大流行
- 80/20法则(二版)
- 群众的智慧:如何让个人、 团队、企业与社会变得更聪明
- The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life
- Getting Things Done: The Art of Stress-Free Productivity
- The Economics of Attention: Style and Substance in the Age of Information
- That’s Not What I Meant!
- The Lexus and the Olive Tree: Understanding Globalization
- The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress
- Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
- The Elements of Style, Fourth Edition
- A Rulebook for Arguments
- Discovering Arguments: An Introduction to Critical Thinking and Writing with Readings (2nd Edition)
- The Art of Looking Sideways
- Communities Dominate Brands
- Influence: The Psychology of Persuasion
- Don’t Make Me Think: A Common Sense Approach to Web Usability (2nd Edition)
- The Tipping Point: How Little Things Can Make a Big Difference
- Syndicating Web Sites with RSS Feeds For Dummies
- Join Me!
- How Buildings Learn: What Happens After They’re Built
- Rivers of Revenue: What to Do When the Money Stops Flowing
- The 80/20 Principle
- The Wisdom of Crowds
- The AdSense Code: What Google Never Told You About Making Money with AdSense
- Make Easy Money with Google: Using the AdSense Advertising Program
ㄚ琪把里头有中文版的书籍一并列出这样好方便你的阅读,所有的书籍都透过博客来及亚马逊的联盟连结来使用,希望你不介意,就让我们一期来增强部落格的功力吧。
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